The short answer

Because your body is trying to get the weight back. After weight loss, levels of leptin, the hormone that signals you have enough stored energy, drop, while ghrelin, the hormone that drives hunger, rises. Fullness hormones after meals tend to drop too. In one well-known study, these changes were still present a full year after the weight loss.

It's biology, not weakness

Your body doesn't know you chose to lose weight. It reads the loss as a famine and turns up the hunger to protect you. So feeling hungrier than you used to, at a lower weight, is exactly what you would expect.

What actually helps

A little hunger is okay

Feeling mildly hungry before a meal is normal and useful. It's information, not an emergency. The goal isn't to never feel hungry again. It's to keep hunger at a level you can live with comfortably.

Read The Setpoint Problem for the science, and The Food Map for the most filling foods to build on.

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